The cost of infertility treatment, which may require IVF, range upwards of Rs1.5 lakh to Rs2 lakh.
According to Anand Roy, Executive Director & Chief Marketing Officer, Star Health, despite increasing demand, very few couples seek fertility treatment because of cost implications.
"As problems associated with maternity increase, couples look for alternative treatment. The increasing success rate of such treatments means a rise in exclusive maternity-related insurance covers for speciality products, such as infertility, genetic disorders and congenital anomalies," Roy said in an e-mailed response.
Star Health launched the coverage for Assisted Reproduction Treatment in its product 'Family Health Optima' in December 2016.
Anurag Rastogi, Member of Executive Management, HDFC Ergo, felt that planning a child is a personal choice and should not be bound by any financial implications.
Magma HDI, which offers insurance for IVF treatment under its 'OneHealth' policy, witnessed 'quite an encouraging' response since its launch eight months back.