Whom is Blue Bytes meant for?

CXOs: As the top man, you now have the benefit of a single window to news that matters from a variety of sources. So you’re able to stay updated and take informed decisions.

Corporate/Marketing Communication professionals: You are the custodian of your company’s brand image. The Blue Bytes service helps you monitor what’s being written about your company on a daily basis. You can utilise the information to develop your own communication plans.     

Sales/Marketing professionals: You can keep track of news about the industry/competition as it appears in the media. This market intelligence helps you shape your own sales/marketing plans.  

Public Relations professionals: You are able to outsource a function of your business which, though non-core, is nonetheless resource-consuming. It gives you time to focus on other, more pressing assignments.

The Blue Bytes service description

1. Breadth of coverage: Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Pune, Ahmedabad, Chandigarh; effectively a pan-India coverage
2. Depth of coverage: 250 print publications—national and regional—in nine languages; prominent websites
3. Scope of coverage: News segregated as Client news, Competition news, Industry news,
4. Frequency of delivery: Daily
5. Archive: An extensive, easily navigable, search-by-date archive

The benefits

1. Easy access to relevant news at a convenient place and at a predetermined time every day
2. News delivered via e-mail; each news category (Client, Competition, Industry) colour coded to aid navigation
3. News items delivered in the same form in which they appear in the media
4. Each news item accompanied by specifics like name of publication, name of journalist, size, and position in the newspaper; value of individual news items evident from these specifications
5. Eliminates the need to preserve hard copies of newspaper cuttings
6. News items can be copied, pasted and added to reports/presentations
7. News items can be easily forwarded to colleagues/clients