Blue Lotus Communications, a leading communications group in India has bagged the Public Relations mandate for Paramount Airways, India’s leading Premium Airlines. Paramount currently flies to across 16 destinations across India.

Blue Lotus Communications, a leading communications group in India has bagged the Public Relations mandate for Paramount Airways. Paramount Airways operates a 5 aircraft fleet, 72 flights, carrying over 3600 passengers daily.

Elaborating on the new partnership, Mr. N. Chandramouli, CEO, Blue Lotus Communications said, “Paramount Airways stands for luxury in aviation and has focused itself on the best customer experience, at the same time keeping affordable cost of travel for the customer as a prime focus. Though the airline industry is facing huge pressures, the unique business model of Paramount makes it profitable and successful.  The Indian aviation industry is also growing at a phenomenal pace and our association has come at an appropriate juncture, when intangibles like brand, strategy and service will impact the financial performance of the industry. Our experience of the airline makes us doubly committed to this dynamic airline”.

Apart from nine destinations in the South, Paramount also has direct flights to Delhi, Ahmedabad, Pune, Goa, Kolkata, Guwahati and Agartala. Emerging as a pan-India airline, Paramount plans to start hubs in North, West and East to cater to tier I and II cities.

Already chosen among India’s top 200 brands by Business Today, Paramount launched its operations in 2005, and is poised to become the benchmark for ‘Luxury Airlines’ in the country soon.