Sankalp Winery Pvt. Ltd, owners of the premium wine brand, Vinsura, have awarded their Public Relations mandate to i9 Communications Pvt. Ltd., a leading PR agency focused in the lifestyle, hospitality and entertainment sectors. Vinsura is the dream of passionate horticulturists who have migrated sophisticated technology from France to the Nashik valley to bring to India premium quality wines. They are launching a major communications thrust to take on sustainable market leadership across the country.

Having bagged the silver medal & comendations in the exclusive “Wine for Asia award” held at Singapore in November 2006, Vinsura gives competition to the best wines in the world. The passion and dedication of the Vinsura team matched with i9 Communications’ working
philosophy helping them meet common ground through this relationship.

Talking about this, Mr. Subhash Pais, Business Head, i9 Communications stated, “Despite last year’s slowdown, i9 has emerged among India’s fastest growing PR and brand communication consultancies in the lifestyle, hospitality and entertainment sectors. It is a privilege to add a quality brand like Vinsura to our portfolio and we are thrilled in having been chosen as their communication partner. The quality of the Vinsura wines has received global commendation and awards and we will help them gain sustainable market leadership with the Indian consumer.”

Nitin Desai, Director Sales and Marketing, Vinsura wines said, “i9 Communications has shown a remarkable growth since its inception and has created a brand for itself. Their zeal and passion for commitment and quality matches with the philosophy of Vinsura. It is only natural that we have taken partners who understand quality and deliver quality.”

About i9 Communications:
Born out of the magical alpha-numeric fusion of the 9th alphabet, i9 Communications Pvt. Ltd, is a part of the Blue Lotus Communications Group. i9 specializes in the fields of entertainment, lifestyle and hospitality and it believes in the embodiment and integration of thought and action to give the magical hue.

About Sankalp Winery:
Sankalp Winery was formed by a group of enterprising farmers who were very patient and passionate about Quality. They went to France to explore more about wines and the wine making process. The champagne vintage they saw there was very amazing which they aspired to bring in India. Located in the Grape Valley of India, Sankalp has a plant capacity of 800+ tones/6 lakh liters spread over 250 acres of vineyard.

Vinsura wines have in its kitty, 10 different brands of Red and White wines. They also have a very strong distribution network spanning the length and breadth of the country.