About us
We are a six year old company, headquartered in Mumbai, with operations spanning eight Indian cities, namely Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Pune, Ahmedabad and Chandigarh. This affords us a pan-India scope when it comes to tracking news.
The Brand Promise
With bluebytes, you are assured of daily access to
key market intelligence. All you need to do is subscribe
to the service. Every day, we collate news from numerous
print publications—national and regional—and
prominent websites, classify that news, then deliver
it you via e-mail. The emphasis is in making relevant
news available at one place, at a fixed time every
day. The extent of news covered is varied and ranges
from latest industry developments to news about the
competition.
Service description
- Breadth of coverage: We cover nine prime Indian cities; so ours is effectively a pan-India coverage.
- Depth of coverage: We track news that appears in over 250 print publications—national and regional—in nine languages. We also cover prominent websites.
- Scope of coverage: We segregate news as Client news, Competition news, and Industry news.
- Frequency of delivery: We deliver twice a day at a fixed interval.
- Archive: We maintain an extensive, easily navigable, search-by-date archive to help you locate/retrieve old news items.
The Beneficiaries
CXOs: The top men now have the benefit of a single window to news that matters from a variety of sources. So they’re able to stay updated and take informed decisions.
Corporate/Marketing Communication professionals: The custodians of their companies’ brand image, they can now monitor what’s being written about their company on a daily basis. They can further utilise the information to develop their own communication plans.
Sales/Marketing professionals: They can keep track of news about the industry/competition as it appears in the media. This market intelligence helps them shape their own sales/marketing plans.
Public Relations professionals: They are able to outsource a function of their business which, though non-core, is nonetheless resource-consuming. It gives them time to focus on other, more pressing matters.
Our
Infrastructure:
bluebytes offices are located across
9 cities in India
Mumbai :
Headquartered at Colaba
New Delhi
Kolkata
Chennai
Bangalore
Hyderabad
Pune
Chandigarh
Ahmedabad |
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A 30-member strong team, we’re engaged daily in bringing you news that matters. Mumbai is the hub of all our operations, with the branch offices playing a key support function.
There are three levels of operations at Blue Bytes:
- News tracking: This division is responsible
for tracking specific news items from over
250 print publications and prominent websites.
- Editorial: This division is responsible
for monitoring, screening and filtering news
items.
- Client Interface: This
division functions as the intermediary between
the client and the bluebytes operational team.
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Technology
At bluebytes, we employ a specific technology—a
proprietary sequence of the Optical Card
Recognition software—to offer you
a digitally enhanced version of news items as
they appear in print. |
| The Core Team |
| N. Chandramouli, CEO |
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An MBA with 16 years of rich multifunctional experience in finance, healthcare, technology, lifestyle and education. He was the group head of a reputed communications consultancy, before going independent.
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| Soumitro Mukherji, COO |
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An MBA (Marketing & Finance) from XLRI with 20 years of diversified experience. Soumitro has worked with mega brands like HLL, Sony, Asian Paints, M&M, Pepsi-co and Airtel.
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| Piyush Jain, Business Head |
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An engineer and an MBA (Marketing) from the reputed NMIMS. Piyush has over a decade of hands-on entrepreneurial experience.
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| Jayaprakash Pujari, Operations Head |
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A veteran of the news tracking industry, Prakash brings his experience in understanding the clients’ requirements and advising them on their information needs.
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